The Basics of Advertising

             Advertising is a marketing method used to attract a buyer's attention. Advertising is an important and simple procedure for companies to make themselves known. Ads can be found in newspapers, magazines, billboards, buses, the internet, radio, flyers, newsletters, and posters.
             The two most successful paths of advertisement are television and magazines. This is mainly because most of the population prefers to pay attention to those types of technological communication.
             Television adverts are usually made successful with a comedic twist, celebrity appearances, or straight to the point. They are always made successful with
             ii). The companies have chosen a slogan for that character. For example, the Halifax advert has Howard, a now-former worker for Halifax, singing famous, well-known songs with lyrics altered to suit rates and loan APR's. Churchhill Car Insurance has a Pug 'back-window' nodding to questions asked referring to Car Insurance FAQs and is famous for saying "No... No, no, no, no, no!" Finally, HSA, a real rabbit who is always hiding, telling people, "Hey, just say!" Adverts are made appealing by the use of color, sound, and action. People like to see how much they will do and how far they will advertise and popularize their product. There is a wide range of adverts that the companies have used this method. (e.g., BT Broadband – a vast array of special effects).
             Television adverts become more expensive but much more successful due to a much wider audience. Television is also much easier to access than magazines because, depending on what magazine you buy, companies can't advertise in every magazine. It strongly depends on the genre of the magazine.
             Magazine advertising is made successful by color, size, and wording. They are made appealing also by photography (Altering the photo pasting their product into the photograph).
             Only certain people buy magazines. Therefore the audience is restricted.

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