Advertisements have played a major role in practically everyone's life, besides anyone who has no access to television or any type of print material. Advertising is a major factor in whether a product will sell and gives consumers a reason to buy their product. Many advertising companies use ploys to give the audience a reason to buy their product that they are trying to sell. For example, if you turn on your television and you will see these types of advertisements in between your favorite sitcom. What you probably do not notice is the way that most women are portrayed in these advertisements. Most women in today's media are viewed as sex objects, and most advertisements use this as a way to sell a product. You might not notice this because this is a trend that has is common with advertising. This may seem to be a harmless way of promoting a product but these sexually provocative advertisements have had a grave effect on our society. Today's advertising industry has used women in a biased way causing repercussions to the women of today.
             The history of Western culture's opinion of feminine beauty has changed over the centuries. While women who were curvy and slightly bigger were once considered the most attractive, the trend nowadays has gone in the opposite direction. In the old days a plus sized woman was more capable of a successful childbirth and would be less more likely to fight diseases. According to Desiree Tygart, "Our television ads have changed the roles of women as homemakers into sex objects over time" (Tygart). Women in the old days were viewed as the caretakers of the children and of the house. They would dress more reserved and remain mostly in the domicile area. Nowadays, women are becoming more prominent in the work force and are playing a major role in today's economy. The United States spends over 183 million dollars in advertising according to a study in 1997 by the National ...