competition and creativity" (Simmons 18). It is the true test of successful advertising.
             Prestige, worldwide attention, and the desire to increase sales are some of the most obvious reasons companies want to have their ad shown during the Super Bowl. But there is another advantage that can come out of having your name or product aired during the big game. Free publicity. The social factor of public fascination with Super Bowl advertisements can create huge amounts of free publicity. "People are interested in Super Bowl commercials and watch them closely, which allows the media to give them a lot of attention (Goldberg 15). There is also a public relations value of having ads rated highly by media critics and the public, which often results in even more free publicity. Obviously, this free publicity can be a definite bonus for a company, while helping to reduce the otherwise exp
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