Briggs & Stratton designs, manufactures, markets, and services products. The products are sold as components to original equipment manufacturers in approximately 85 countries. The company originated in 1909, by Steve Briggs and Harry Stratton, their goal was to produce a six cylinder two-cycle engine. The two-cycle engine was too expensive to mass-produce, therefore the partners changed their focus. Briggs & Stratton began designing and producing electrical parts for automobiles, which included switches, starters, and regulators. After some time Briggs & Stratton acquired the patent for the Motor Wheel, a gasoline engine designed to fit on a bicycle. Briggs & Stratton realized that consumers wanted both reliability and lightweight, giving forth a lawn mower from aluminum alloy. Due to the high quality of the company name many retailers won't sell a lawnmower unless it uses a Briggs & Stratton motor. Briggs & Stratton is the leading seller of air-cooled gasoline e!
             ngines. They have recently developed the Quattro lawnmower engine. They are thinking of new ways to use the Quattro in different markets. They are faced with going international with the Quattro, using the Quattro engine for other uses or develop their own lawnmower.
             · Product: Air-cooled gasoline engines for outdoor power equipment
             · Business Product Class: Component
             · Selling component parts to original equipment manufacturers (OEM)
             · Competitive nature: Oligopoly Competition
             · Product life cycle stage: Market growth
             To create superior value by developing mutually beneficial relationships with our customers, suppliers, employees, and communities. To enhance our brand equity and leadership position by developing, manufacturing at low cost, marketing and servicing high value power for a broad range of power products.
             Provide power for people worldwide to develop their economies and improve the qualit...