o industry will always have consumers in a wide range of demographics.
             · Growing buyer use of the Internet to shop for vehicles
             · Manufacturer efforts to enter the Automotive retailing market
             · Dealer efforts to combat manufacturing owned dealerships
             · Dealerships order too many new vehicles from manufacturers and this causes the MSRP to be larger than what it should.
             · Lead generators like Microsoft's CarPoint, cars.com, Autoweb.com, and carclub.com. The Web sites of lead generators let customers peruse all the various manufacturers' brands and models and make side-by-side model comparisions. They also provided base sticker prices and the prices of all the various options, and allowed visitors to check the models, colors, and optional equipment they wanted. Shoppers could fill out a simple form online requesting a price quote; the le
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