ot; Investor relations (trust between a firm and its stakeholders); · Corporate branding: (a distinguishment of a company to its rivals with its customers); and · Argumentation theory Professions in the field of corporate communication are for example: Communications consultant, Marketer. A company hires you to improve their reputation. You can work in a lot of different companies. Think of a hospital, a university or Shell. You can do research for companies, like the C.C.C. You can work as a teacher of corporate communication. MARKETING COMMUNICATION Marketing communication is the act of communicating with the target group concerning a new innovation or a service in a convincing manner. It also determines that all constraints (cultural diversity, media limitations, legal problems, and so forth) are controlled so the right message is communicated to and received by prospective consumers. Marketing communications involves advertising, sales promotion, personal selling, and public relations, the mutually reinforcing elements of the p
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