in the "The Source." The wide musical content of "The Source" can be used to the advantage of many record companies. They can advertise musical related products and upcoming records from their artists in the magazine to promote their business. Since the magazine, itself, is mainly about music, the consumer who was attracted to the magazine will also be attracted to the music-related advertisement. This is a commonly used technique in "The Source." An example of this is an advertisement for a new album by an artist named Juvenile. This advertisement attracts to the public, not only because of association, but through the attraction of wealth, the attraction of domination and prominence, and the attraction of rebellion.
             Without advertising, market sales for all companies would plummet. Advertising is the major way for
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