Defining Qualcomm's industry was extremely difficult. There was a myriad of different industry definitions for this firm. Every research source had a different industry definition, for this company. There were approximately fifteen contrasting definitions. It is a waste of time to list the colossal number of miscellaneous definitions. There were even several SIC Codes for this organization's industry. This outfit is part of the "Radio and Television communications equipment industry" under SIC Code 3663 (www.hoovers.com). This syndicate is defined as a component of the "semiconductors and related devices sector, by SIC Code 3674. Standard and Poor's Industry surveys render Qualcomm a member of the communications equipment industry. Industry Survey's provided the most extensive industry data. Therefore, this informant will furnish the majority of industry analysis data. However, Standard and Poor's definition is overly broad. The communications equipment sector is excessively complex, broad and, diverse. This reference supplied information that covers each individual aspect of this sector in detail. Under this expert's industry definition, there are hordes of distinct product markets and, segments. Every market in this broad sector depends on highly advanced technology, which adds' complications. Intimately investigating each individual product market is beyond the scope of this paper. In addition Qualcomm is not involved in all the diverse facets of this sector. According to S&P Industry Surveys, this firm competes in the wireless communications equipment segment of the communications equipment industry. I am defining this firm as a member of the wireless equipment communications industry, to simplify chapter two. In addition, this part of the communications equipment industry applies to Qualcomm's business.
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