has not resulted in significant saving for Dell however the goal is to strengthen customer relationships and in turn raise customer retention. Dell is attempting to raise the level of efficiency and effectiveness by working virtually with its suppliers and customers. By utilizing the just in time (JIT) manufacturing methods and mass customization philosophy, Dell's goal is to raise the level of customer service, decrease response time, and hopefully decrease the threat of substitution. Analysis: High
             Entry barriers: Computers and their parts are commodities offered by many different vendors and suppliers worldwide. The threat of new entrants is lower at Dell's current level although the barriers of entrance are high. Inputs could be higher if not bought in bulk amounts and may be a factor for smaller companies. Dell 's brand recognition is high and this fact might hinder a new entrant. However, Dell is attempting to raise the barriers
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