rs, 46% of the UK population admitted that they could not differentiate between digital and analogue. This is because they confuse digital TV with pay TV, believing that they must pay for their five channels once they convert. Another 38%, however, stated that they choose to buy a digital set when their current television no longer functions properly, while several other groups in UK believe that switch-off is decades away, and therefore, have no intention of purchasing a digital set anytime soon. These reasons are taken into consideration by the UK Government, resulting in its unwillingness to announce a fixed switch-off date. Consumer Confusion:Switching over to digital television is a major problem for several consumers in the UK. Unfortunately, this path taken by the television industry is filled with potholes of expensive equipment, cable incompatibility, and customer confusion, as many believe. One reason behind such lack of enthusiasm is certainly due to the cost of switching over:
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