The media represent a huge power. It is able to form and change our opinion and mind about something or someone. Unfortunately, most of the media persons and owners have only one thing in their mind: „sell more goods and don't mind whether is it True or Not." The role of media forces us to ask what kind of world we want to live in and, in particularly what we need for a happy life. They want from us to buy their goods to vote their politicians or subscribe to something, because it is good, beautiful, useful and unique. Even if we don't really need it. And we end up living and treated not like humans but just like costumers...
             We call it ADVERTISEMENT. This represents the media the most. We can see advertisements everywhere we go. We can't hide from it, even in the nature is hard to find a place where are no signs of advertisement.
             There is a lot of sources where advertisements came from.
             The most widespread is television. Television is a image-building and visual medium, it offers the ability to convey messages with sight, sound and motion. It is the chewing-gum of mind, everybody watch it, tv reach large numbers of people on a national or regional level in a short period of time, surely it is the best medium for advertising. But it's message is temporary, so it has to be repeated time to time.
             The other widespread medium is the radio. It is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. It adopts human nation the best because radio is a background medium. Most listeners are doing something else while listening, which means that the advertisement can reach their mind without conscious. There are so many stations, that advertisers may have to advertise simultaneously on several stations to reach target audience which makes it so boring and banal.
             Newspapers are one of the traditional mediums used by businesses for advertising. It allows for the a...