This ECON STOCK PROJECT has proved to be a realistic simulation of modern investing. The goal of the project was to gain and record experience in stock trading. That was successful in the six week period of imitation trading. When the instructions were followed as given the results of the investments proved to be very realistic and true to normal investing.
             For this project we all started with $ 15000 to invest in five primary stocks. Four of these stocks could be traded for other stocks. Every week, two stocks were bought and two stocks were sold. The only stock that could not be traded is the blue-chip stock. The minimum investment for this stock is $ 5000.
             My blue chip stock was PBG, Pepsi Bottling Company. The company produces and distributes Pepsi-cola beverages. That includes Pepsi-Cola, Diet Pepsi, Mountain Dew, Aquafina, Sierra Mist, Lipton Brisk, Diet Mountain Dew, Sobe, Dole and Pepsi Vanilla, and, outside the United States, Pepsi-Cola, Kas, Aqua Minerale, Manzanita Sol and Mirinda. The company belongs to the "Consumer Non-Cyclical" sector of the market.
             Pepsi's main competitor is the Coca-Cola Bottling Company. Like Pepsi, they are also a global organization. Coke was one of the first major soft drink distributors in the world. Pepsi came afterwards when it was shown that the soft drink market is very opulent and there was more than enough room for competition.
             Because of the fact that Coke is considered older, it advertises its beverages as timeless classics that have been enjoyed for generations by all ages. As a result Pepsi advertises its beverages as the product of change. In its ads it shows its beverages as changing with the times and always in tune with the youth of the time. It represents itself as the younger of the two companies and it makes Coke seem as old and ineffective.
             In recent ad campaigns, Pepsi has succeeded in obtaining young successful musicians to ...