ction, Promotion
             A typical pattern of distribution for consumer goods is followed by Eggbeaters. ConAgra's purchases pasteurized egg whites from their suppliers, and then packages the Eggbeaters to distribute them to retailers, particularly supermarkets and super centers.
             "In 1992, ConAgra named J.M. Swank Company, formerly a Bakery Broker, a ConAgra Food Ingredients Company" (www.jmswank.com/index2.html). The company was positioned to focus on and address the unique and ever-changing needs of ConAgra's nationwide customer base. The company continues today to strive for 100% customer satisfaction as well as service excellence with professional and courteous drivers. ConAgra's central distribution center is located in North Liberty, Iowa. Branch offices and distribution centers are sited in Chicago, Illinois and Dallas, Texas.
             The typical promotional mix of Eggbeaters consists primarily of events and activities. This differs greatly from that of normal eggs, Eggbeater's competition, which consists mainly of only direct advertising. ConAgra is recognized most for their sponsorships, as well as serving eggbeater breakfasts at the finish line of marathons and races. They also hold contests for the best New Year's resolution that relates to Eggbeaters. In addition, ConAgra created the Mobile Breakfast Tour, which is comprised of a team of eggbeater chefs that serve hot and tasty breakfast items to commuters nationwide during the morning rush hour. Despite a diverse promotional mix, Eggbeaters do not have any major advertising in the varieties of commercials, radio broadcasts, billboards, or ads.
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