mpetitive field. You compete for shelf space, customer attention, and customer sales and loyalty. Your struggle is to achieve and maintain leadership by introducing new products, slashing prices, or adopting new technologies. You innovate in how you produce and distribute your product in order to make the product better and more convenient for your customers. Marketers don't want to keep reinventing their markets. They have no choice. That is competition. In marketing, everything you do has to be unique. You cannot run the same ad over and over, sell the same product year after year, or even use the same sales pitch on every client. Work Marketing departments produce always changing. Marketing is more art t
             ...