masses, through television, to show that candidates are still willing to put the sweat and care into promoting their candidacy. When a single image or sound byte can be sent out to millions in one go, commonsense alone dictates that this method is to be valued and so one should work in partnership with it to make it as advantageous as possible.
             Politicians and the media have always had a mutually advantageous relationship defined by the politicians need for coverage and the media's need to inform their audience. 'Citizens in a democracy need adequate information to make informed decisions and to take the appropriate political action.' As citizens we expect unbiased reporting coupled with journalistic integrity. Demand for political awareness is present but what it means to be politically aware today seems to have changed in light of how this awareness is being supplied. Politics and political parties are no longer represented in the classic sense.
             Some theorists, such as Baudillard have argued the we have entered a era of postmodernism where our perception of "reality" has become defined by our acceptance of surface features
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