ce they act as an environmentally friendly firm only for their own benefits of lower cost, more profits and better reputation. (Payne and Raiborn, 2001:B-4). Such business is short-term profit oriented. Payne and Raiborn (2001:B-4) state that such organizations do address their concerns about the environment, but the concerns are not emphasized. For businesses at this level, the mission statements, still don't include the concep
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