e Queen's crest displayed this means the Queen drinks it and has approved. This illustrates reliability. At the end of the advertisement the boy, after making a point of banging the drum with affection he then bangs the lucozade with the same amount of pleasure, meaning he loves it and it's essential to him The picture of the bottle is shown at the end so that if people want to buy it they will have an idea what it looks like. The camera uses different shots for different feelings: A Cu of Lucozade being poured into a glass with a white background shows the product in it's best light. There is a close up of the boy's face, which shows he is enjoying it and the lucozade bottle at the end of the advert in the centre, with a picture bringing mother and son together.
             The voice over is a well-spoken, trustworthy male in his late forties early fifties. He sounds like a doctor, which is a good reason to trust him. If there was music it would detract attention from the Lucozade, it's quite a serious avert and for a 1970s audience it would be quite confusing to have dialogue and music
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