The purpose of this memo is to support how author Jack McCallum writes an excellent article by understanding and connecting the audience with research. "The Ugliest Game" is seen in the November issue of Sports Illustrated. Although the article shows illustrations and emphasis on the NBA brawl between players and fans of the Piston and Pacer game in November, McCallum reminds the readers that player and fan behavior has changed the sporting culture. By using supportive research and excellent illustrations, McCallum is able to capture not only sport fanatics but also the casual sport fan.
             McCallum obviously uses supportive research to remind readers how the relationship between sport players and fans has changed the sporting culture. He highlights the brawl during November's Piston and Pacer game and states that "a thrown cup of beer doesn't make it O.K. for the Pacers' Ron Artest to leap into the stands in search of someone to" (46) fight. This statement efficiently supports McCallum's theory about player reaction towards fan actions and it also tells readers about the event and what occurred so that readers that do not know about the incident can agree with McCallum's report.
             McCallum also relates the Piston-Pacer game with other past sport games that contained brawls between players and fans. One such example McCallum uses is the Nebraska-Oklahoma football game where Nebraska's Darren DeLone is "charged with aggravated assault and battery after he allegedly drove his helmet into the face of a member of the Oklahoma spirit group" (46). McCallum describes the event with great detail and states that the member of the Oklahoma spirit group is known to shoot popguns and heckle opposing teams at the endzone so that all types of sport fans can relate his theory with the unpleasant result.
             Since his theory discusses sporting culture around
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