int for these sports stars to emerge. Also, many new leagues, associations, and championships were created for a new sudden popularity in sports, so therefore many more athletes were needed which gave an even better chance for these stars to emerge. Once the growing leagues were there, and the media was there, it wasn't long before these sports stars become well-known. This popularity or celebrity status was all thanks to the mass media. There were sports prior to it, but when all is said and done sports grew and thrived to the popularity it is today because of mass media. When people become well-known and liked by many, that's when they become these celebrities or stars. When John Storey's says an "obvious starting point is to say that popular culture is simply culture which is widely favored or well liked by many people" (Storey 7) it can refer to sports as well. The main cause of this popularity can be attributed to the mass media. Once they got put in this spotlight by the media, other parts of the media or culture make it more popular and keep it there. "The new electronic media of the late twentieth centaury – video games, electronic arcade games and computer games – contributed to the secondary circulation of images of sport and sport stars..." (Whannel 39)
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