agnostic appliances within the Braun Products sector.
             Gillette is a worldwide focused consumer product marketer that seeks competitive advantages in quality and valuable personal care and personal use products. Gillette is dedicated to building shareholder satisfaction through constant profitable growth.
             The Company's vision is to build Total Brand Value by innovating to deliver consumer satisfaction and customer management faster, better and more completely that it's competitors.
             Following the huge success of the original MACH3 razor, which generated $1 billion in annual sales, Gillette wanted to develop even more sophisticated and more superior razor that will give men the "best shave ever". In 2002, Gillette introduced the Mach3 Turbo Shaving System, the next generation triple blade razor and the most technologically advanced shaving system in the world. Gillette hopes that the redesigned razor with improved blade and handle with ergonomically enhanced grip will help make MACH3 Turbo a cut above the competition.
             MACH3 Turbo was introduced to consumers in North America in April 2002 and in the UK in January 2003. The innovations include new Anti-Friction blade edges, an ultra soft protective skin guard, new patented lubrication system and an improved razor handle. All of these improvements are expected to deliver the closest and most comfortable shave with less irritation, even when shaving against the grin.
             There is clearly significance in the naming of the Mach3 Turbo razor. "Mach" sounds masculine and powerful as in "macho"; the 3 in Mach3 refers to the fact that it has three blades; and the "Turbo" which distinguishes this produ
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