The U.S. economy cycle: As the economy slows, consumer purchases are down. Nike is experiencing some of the effects of the collapse right now.
             Asia economic crisis: Nike makes almost every one of its goods in Asia, and with the terror that is the Asian economy, costs are up and prices are up.
             People's lifestyles are changing towards their diet and health. As a result the World is seeing an increase in the number of people joining fitness clubs and a massive growth for the demand of healthier sports shoes, apparel and equipment. Nike is operating to create healthier sports shoes, apparel and equipment.
             Overall sales in the athletic footwear industry remain stable throughout the year. The global variance in Nike's market balances the seasonality appear for spring apparel, the back to school season, and the Christmas holiday season.
             Nike conducted fashion shows in twelve U.S. cities. In addition, an element of individualism is most obvious in Nike Web site. Customer can select the color and design a monogrammed heel- insignia for Nike's made to order athletic shoes.
             Increasing sponsorship of youth sports: Nike has already attacked the younger sports sector (growing at about 5-10 percent per year) with its barrage of advertising that targets younger athletes. Look for it to continue with its propaganda in the growing youth sports of soccer, hockey and tennis.
             The number of women collegiate athletes have increased from a few thousand in the 1960's to almost one million today. The largest among Nike's objectives, the women's athletic market will be a top priority in the next ten years. Nike will feature new print and television advertising, taking a different look at women and sports and featuring everyday women.
             Nike's international operations are subject to the usual risks of doing business abroad, such as possible revaluation of currencies, export duties, quo
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