51, 1996). For Avon, that highly visible individual is Andrea Jung, Chairman and Chief Executive Officer of the company. Because "no one individual, even a monarch-like CEO is ever able to develop the right vision, communicate it to large numbers of people, eliminate all the key obstacles, generate short-term wins, lead and manage dozens of change projects, and anchor new approaches deep in the organization's culture" (Kotter, p 51), it will be necessary to have a rather formidable committee for the transformation to the online ordering system. With this in mind, besides Andrea Jung, the guiding coalition will include: Susan Kropf, President and Chief Operating Officer; Robert J. Corti, Executive Vice President and Chief Financial Officer; Gilbert L. Klemann, II, Senior Vice President, General Counsel, and Secretary; Gina Boswell, Senior Vice President for Corporate Strategy and Business Development; Brian C. Connolly, Executive Vice President and President of Avon North America; and Harriet Edelman, Senior Vice President and Chief Information Officer. These seven team members are all very committed to Avon, are stockholders in the company, have name recognition with Avon employees, and have a successful history of transformation not only at Avon, but in their prior employment hist
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