Wal-Mart's marketing strategies are based upon a set of two main objectives that have guided the firm through their growth years. The customer is featured in the first objective; "Customers would be provided what they want, when they want it, all at a value". Team spirit was emphasized in the second objective, "Treating each other as we would hope to be treated acknowledging our total dependency on our associate – partners to sustain our success". I agree with Wal-Mart's two main objectives. The customer objective includes giving the customer what they want at a reasonable value. The second objective covers the foundation of the company; its employees. Employees are the basis for success of the company and drive the day-to-day operations. Wal-Mart's employees, feeling like associate partners, gives them a feeling of empowerment and pride that drives the company's culture.
             Wal-Mart has launched successful marketing strategies that considered factors like social and environmental causes. The "Buy American" program was a Wal-Mart retail program that was initiated in 1985. The theme was "Bring It Home to the USA". Its purpose was to communicate Wal-Mart's support for American manufacturing. In the program, the firm directed substantial influence to encourage manufacturers to produce goods in the United States rather than import them. Wal-Mart used "green" marketing to offer its shoppers the option of purchasing products that were better for the environment. The products were better in 3 respects; use, manufacturing and disposal. The store provided signage that identified these products as environmentally safe. Wal-Mart felt it gave its customers an opportunity to do something positive for the environment.
             There were many changes to the external environment of Wal-Mart in the 1980's and 1990's. Industry analysts labeled these ye...