Teenage Girls and the Sexual World of Advertising
             Picture this: quiet little 13-year old girl is sitting down to watch TGIF with her friends. During a break of commercials in between "Sabrina, the Teenage Witch," an advertisement for Calvin Klein's new scent, entitled "one," appears on the screen. Perfume, however, is not the focus of this little girl's mind. All she can see is the half-naked, skinny (which may quite possibly be an understatement), blonde and beautiful woman wrapped up in the arms of a brawny, gorgeous looking male model. All this little girl can think of is how she wants to look like her one day – beautiful, large-breasted, thin (malnourished is more like it), and... well, thin! In reality most women do not even come close to looking like those models we see in advertisements every single day. Sadly enough in our society today, though, they are the epitome of the perfect girl. Also, sadly enough, young girls are negatively affected by what they see on TV, in magazines, in movies, on the internet, and much more.
             There is no doubt about it – these advertisements featuring barely-clothed models selling car wax (of all things!) are targeted toward men. Obviously, though, men are not the only ones who watch TV or read magazines that feature these ads. Naive and impressionable teenage girls also see them. Unlike men, they do not pay one bit of attention to the car wax that is being sold. They are not going to run out to the store, buy the product, and think to themselves, "Now I can get a girl like that on TV!" No, they are going to think to themselves, "I want to BE like that girl on TV!" Like writer Nikki Katz says about the Pepsi advertisements featuring Britney Spears in low rise jeans and a tight shirt, "...who are they really getting to purchase their drinks? Most likely 13 year old girls who are avid Britney Spears wanna-bes!"...