the overall success of IKEA to date.
             Another critical success factor is Quality.
             Core Value: IKEA has a strong belief in high quality furniture at a low cost. The company's goal is to make things less expensive without making them feel cheap. IKEA realised that it wasn't difficult to manufacture, expensive fine furniture. Just spend the money and let the customers pay. To manufacture beautiful, durable furniture at low prices wasn't so easy.
             IKEA achieved this through a number of different ways.
             High Quality Suppliers: Firstly, IKEA ensured that they only used the highest quality suppliers available. Once they had been found, they established durable partnerships with them. In turn, IKEA provided the manufacturers with technical assistance, investment opportunities and higher productivity tips. IKEA actively encouraged working hand-in-hand with manufacturers in order to improve the overall product for the consumer.
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