tainty of ecological risk. For example, in the 1960's it was first realized that detergents could have an impact on water and wastewater treatment plants. Since then, the company has focused its attention on the ingredients used in its products. They have been one of the first companies to determine methods for measuring biodegradability rate through the development of the Sturm test. For example, according to Dr. Anna Palmisano, former P&G environmental scientist, numerous degradability tests were conducted on the Tide brand showing that the detergent is fully degradable in fresh water and slowly degradable in salty water (phone conversation, 11/13/2000). Furthermore, to expand its commitment to the environment, in 1984, the company built an experimental stream facility (ESF), one of the only such facilities in the w
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