cal would just require a simple test against the series of existing moral codes. What is at the heart of ethics as a disciplined inquiry is the fact that "we have to subject the behaviour and attitudes exhibited to a rigorous critical examination to see if we can determine why they are, morally speaking, right or wrong." (Chryssides & Kaler, 1993, P.13) How we arrive at these conclusions about moral rights or wrongs is another question not easily answered.
             While there are certain things like stealing and fraud that few would argue were not morally wrong in business and in life in general, there are many other moral issues in business that are a lot more complex and contentious and are much more of a concern to the study of business ethics, such as corporate responsibility and environmental protection, two issues that The Bodyshop has built its successful strategy around. When asking questions concerning these more complex and contentious aspects of business ethics, there can be plenty of answers that are very different depen
             ...