; did a great deal for the fashion and beauty industry, but it put a lot of pressure on women and teenagers to stay or become thin (Media 20-21).
The 1970's have become to be known as the "Me" decade; because people started dressing any way they dared to. What people wore wasn't as important as it once was, but how the person looked continued to gain importance. The use of teenage models continued. This left woman an unwritten code of beauty that held thinness as very important. The desire to be muscular and toned continued to flourish in the eighties. More pressure than ever was put on women to diet and exercise, and as in years before, the use of younger mo
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