ion of star names was almost the only effective form of audience publicity." (Ibid., 40) Now that audiences could be lured, Hollywood industries could bring steady money, and produce longer movies with higher ticket prices. However, Hollywood's success often disregarded ethics to maximize profits.
             Hollywood theatrical productions continued to boom and owners began buying cinemas to exhibit their own pictures. The more cinemas built, meant more audience could be attracted, and more shares of revenue could be attained. Paramount producers developed a new system called block booking, where the studios would sell one of its licensed theatres bundles of pictures at a time. The bundle contained a few movies with sta
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