ents 17 to 19 years old (Target Market). This has most likely been related to the emphasis on smoke- free environments, availability, increased advertising of smokeless products and the false belief that smokeless tobacco is a safe alternative for those convinced they should stop smoking but who still want the nicotine effects of tobacco.
             Although over 40 million people in the United States have quit smoking, about 50 million continue to smoke (about 25% of the population). Each year, approximately 1.3 million Americans quit smoking. In addition about two thirds of current smokers report they have never tried to quit. About 30 to 40% of those who have not tried to quit say they do not believe that the health risks of smoking will ultimately decrease their risks for disease (Hammond 12). Young men are at highest risk for using tobacco products but the incidence in women is increasing. Smokeless tobacco use patterns are higher within the following occupations: athletes, ranchers, farmers, fishermen, lumberjacks, and industrial workers, who have jobs requiring hand freedom.
             Nicotine has both stimulant and depressant effects upon the body. Bowel tone and activity increases along with saliva and bronchial secretions. Stimulation is followed with a phase that depresses the respiratory muscles. As a euphoric agent, nicotine causes arousal as well as relaxation from stressful situations (Israel Medical Journal). On the average, tobacco use increases the heart rate 10 to 20 beats per minute and it increases the blood pressure reading by 5 to 10 millimeters of mercury (because it constricts the blood vessels). Peter Fried stated that "Nicotine may also increase sweating, nausea and diarrhea because of its effects on the central nervous system" (5). "Nicotine's effect upon hormonal activities is also present" said Harry Oxorn, "It elevates the blood level of glucose and increases insulin production (7)." Nicoti...