on as the primary strategy, and cost leadership as the secondary strategy (Porter 1980). There are four generic building blocks of competitive advantage – superior efficiency, superior quality, superior innovation, and superior customer responsiveness. TP's 2 main focus will be to enhance customer responsiveness and increase operational efficiency.
             At the corporate level, TP's strategy is to expand into the international market to utilize its excess capacity and to achieve economies of scale and scope.
             In the wake of the increasing competition & turbulent 21st century business landscape and to achieve the above positioning, I recommend 2 e-business strategies i.e. the existing sell side e-commerce site be re-developed and e-CRM be deployed as they are customer facing systems and thus represent strategic value investment which will enhance TP's customer responsiveness objective. It is recommended that the key stakeholders in the TP are involved in the planning and decision-making process on the key issues as this is likely to add value to the depth and breadth of the e-business plan. An inclusive approach also helps to promote a better understanding of
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