Dallas-based Brinker International, inc., one of the most influential, trend setting, multi concept operators in the restaurant industry, traces its original roots to 1975. In the following year it was renamed Chilis inc., in order to encompass the growing restaurant portfolio, the name was changed in 1991 to Brinker international, inc. Chilis first started as a neighborhood style restaurant that served quality homemade food in acasual atmosphere. Sales grew quickliy and additional restaurants flourished. In 1983, Chilis, inc. attracted the attention of Norma Brinker, one of the restaurant industrys preeminent leaders, who bought the company and took it public that same year. The company has grown to 1,400 retuarasnts worldwide with 90,000 employees and a system wide sales exceeding $3 billion annually. The company owns different types of restaurants including Chilis Grill & E Chilis Too, Romanos Macaroni Grill, On the Border Mexican Grill & Cantin, Maggianos Little Italy, Corner Bakery Café, Big Bowl Asian Kitchen, and Rockfish Sea Food Grill ( Shareholder.com).
The company emphasizes on community relations to reach out to all kinds of people in the community since all their restaurants are family restaurants, as they say their logo stands for the philosophical ideals they have. The flames on their logo stand for what they are commited to which is their food, partners, stakeholders, team, restaurant concepts, culture, and community. Giving back to the community where their employees live and work is one of Brinkers core value, when Brinker opens a restaurant, they expect it to be part of a community. They strive to find ways for their employees and their company to be involved and they can give back to their community. Brinker and its restaurants give $3 million annually, this donations though do come with restrictions were by they don't fund the following
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