man welfare and in everyday life of anyone of us. Brought changes have a great meaning and it is almost impossible to conceive a significant group in society that will remain untouched by them. We can understand the globalization as a new condition of the modern world, as a complex connectivity . According to John Tomlinson by this we mean rapidly developing network of interconnections and interdependences that characterize modern social life. "The notion of connectivity is found in one form or another in most contemporary accounts of globalization" . To shortly elaborate this idea we need to look at two ways in which it shades into other themes. The first one can be called the proximity. It involves a sense of the shrinking of distances through the dramatic reduction in the time taken with the consequence in the 'stretching' of social relations across distance. A world in common conscious appears more intimate and compressed. Being connected means being close in very specific ways - "the connections that affect our lives (...) are made s
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