ores worldwide (correct to 17th February 2004).
             The mission statement of the business is thought of as a guide not just for customers, but also for staff and is a philosophy for the way they conduct their work everyday. The mission statement itself is:
             "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principals while we grow."
             As well as the mission statement Starbucks have also introduced a six-principle guide which they claim helps to measure the appropriateness of their decisions. These are:
             Provide a great work environment and treat each other with respect and dignity
             Embrace diversity as an essential component in the way we do business
             Apply the highest standards of excellence to the purchasing roasting and fresh delivery of the coffee
             Develop enthusiastically satisfied customers all of the time
             Contribute positively to the environment and our communities
             Recognise that profitability is essential to our future success
             Starbucks officially launched its European bid for dominance in May 1998 opening 65 stores nationwide in the UK.
             The layout of the stores are designed to be comfortable yet spacious through the combination of sofas, armchairs, coffee tables and chairs, bars and stools and meeting rooms. They often include Soft lighting and background music, which has been known to be so successful that CD's of actual starbucks music were brought out as customers enjoyed them so much.
             The sales and profit trend have been increasing since day one, as more and more people are turning to trendy coffee houses for an energy boost or just a quiet drink.
             The sale of coffee from Starbucks has been constantly increasing;
             NASDAQ, for February 2004 reported Starbucks Corporation had achieved net revenues of $380 million from the four week fiscal period ending on the 22nd February. This shows that even over a 12 month peri...