B Mobile – Advertisement Analysis
             The purpose of advertising is to endorse a product and praise goodness to induce the audience to buy. The B mobile advertisement has, not only successfully done this, but effectively as well. The two main ideas of this advertisement include: providing people with its product information and also to touch the visual and sensual appeal of the consumer. This is done through language and graphic features.
             One of the attention grabbing features of this advertisement is the headline. Just by reading the headline, it already reveals how successful this advertisement is. The big bold font really stands out. It's easy to read and straight to the point. When reading the headline the audience is aware of the company name and the subject of the advertisement.
             Persuasive language is also used (B's great new camera phone deal). The word great tickles someone's fancy because it is thought of something grand and excellent. Using 'new' suggests the product as something better because it is the latest. The word deal is refers to the phone as being cost effective, hence tempting the audience to take action. Suspension dot marks are present as well. This gives a pause effect, making the viewer stop and think.
             The mobile is described as 'with a twist'. Not only is it a description, but also a pun. Twist can mean something out of the ordinary or literally, the phone can be twisted. This technique makes the audience wonder what the headline really means.
             An eye-capturing element of this advertisement is the graphics. The phone shown is obviously the main focus, because it is made twice as big as the person holding it, making it seem more important. The mobile is shown open; this is to let the audience know what the interior of the phone looks like. The buttons of the phone are different (there are added pictures on the buttons like love hearts). This hints that the phone ...