Report to: Managing Director of Hi-Style Company
Subject: Recommendations for developing Hi-Style business
Since my appointment I have been investigating opportunities for developing Hi-Style business. It is clear that:
1 The assets, Sales and profits has decreased rapidly while the number of stock has went up a lot.
2 The core products are losing appeal in the competitive market
3 Hi-Style is out of touch with its target consumers and is losing direction.
Based on the facts mentioned above, we have identified four options with different risks.
1 The first option will reduce efficiently the number of stock. However, the cost needed by each operation is absolutely beyond the company's ability.
2 The Tan Clothing company as mentioned in option 2 can guarantee the sale because of the connections with its country's military, but the management board is currently in a bad condition.
3 As for the last option, except the disadvantage of high cost, these plans are very helpful to gain potential consumers attention.
In my point of view, I favour the second option for the following reasons:
Smartwear Ltd has a good agency in Europe which can help Hi-Style increase their distribution channel hence reduce stock.
The company's ability to exploit overseas opportunities will be increased by using Smartwear 's good relation with Asian agency.
The cost of production will be reduced through the Indian manufactures hence increase their competitive ability
Besides the option mentioned above, the following also should be take into account
Good design is not price-sensitive
Expenses will have to be contained in order to maintain profit levels.
A good portfolio of work, showing before and after pictures, with specifications such as budgets and
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