ainment Essence Award ("The Company"). FUBU was also the " first clothing maker to use music videos to market [their] products" (Balu). This innovative concept helped launch FUBU into homes in America and across the world via television.
             Not only has John made an incredible leap in the corporate world, but he also believes in giving back to his home community and national charities. The FUBU Foundation was established in January of 1999. The purpose of the foundation is to "provide a way for the FUBU founders to stay in touch with the community, serve as a source of inspiration, and encourage the community to grow along with them" ("FUBU Foundation"). The Foundation has also given donations to the New York City Parks and Recreation Department to refurbish basketball courts throughout New York City. They have also given large donations to The Partnership for the Homeless, Inc., and The Fresh Air Fund ("FUBU Foundation"). John is definitely a brilliant business leader and role model for young African-Americans interested in starting their own businesses, whether it is in clothing or beauty salons. John's self-motivation and determination to achieve his goa
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