Dell Computers

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             without human intervention, a processing program which requires them to modify their
             execution by logical decision during the processing run. Included in this industry are
             digital computers, analog computers, and hybrid digital/analog computers.
             Establishments primarily engaged in manufacturing machinery or equipment that
             incorporates computers or a central processing unit for performing functions such as
             measuring, displaying, or controlling process variables classify by the manufactured
             product. The four main computer types produced in SIC 3571 are mainframe computers,
             microcomputers, minicomputers, and personal computers. Dell also sells computer
             peripherals, which SIC 3577 encompasses. The description for SIC #3577 is
             establishments primarily engaged in manufacturing computer peripheral equipment such
             as including printers, plotters, and graphic displays.
             During the time of the Dell Case, which is from 1995 to 1999, are some major
             trends occurring in the PC industry. By the mid-1990s, a relatively mature global
             industry structure was in place, with the U.S. specializing in design, advanced
             components such as microprocessors, software, and services, Asia providing much of the
             hardware manufacturing, and Europe mostly producing hardware, software, and services
             The industry was changing, however, as new competitive forces emerged,
             including shorter clock speeds, mass customization, electronic commerce, and
             globalization. Shorter PC product cycles have enhanced the importance of depreciation
             and time-to-market considerations in determining location decisions. In the words of a
             Taiwanese PC executive, "Even if you manufacture a machine at very low cost in Asia
             and save 5% on the manufacturing cost, by the time it gets shipped to the U.S.; the price
             erosion is 10%." The build-to-order strategies of PC makers such as Dell and Gateway
             have segmented the PC...

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