Scholarship essay

             There are many media outlets today for us to get information regarding our society.
             Unfortunately, most of the mass media is controlled by upper class, white businessmen. The
             effect of this control is the type of media displayed and whom it is geared towards. With the rise
             of Blacks in business and in positions of power, it is necessary for there to be media that the Black
             community can relate to. The problems we have faced with this endeavor are the willingness of
             major media corporations to reach out to the Black community and the lack of prosperous
             Media today focuses much on the downfalls of the Black community and rarely addresses
             any of our positive aspects or accomplishments we make. I believe the negative and degrading
             labels our race and minorities have, stems a lot from what we see, hear and read. It seems the
             media is out to make minorities, mainly the Black community, out to be weak, lazy and unwilling
             to provide for themselves and their families. The need for more Black based mediums is greater
             now than it has ever been. For one, Blacks now have increased access to computers and
             televisions, as well as the means to purchase newspapers and magazines as a leisurely activity.
             There are also so many topics that our society is facing, that we need answers from those who
             know first hand what would be the best for us as a whole. Blacks could do so much if they just
             had the motivation and reassurance that their works would not be in vain. What is more of a
             motivation, then seeing someone who looks and sounds like you telling you stories you can relate
             to, and equipping you with knowledge and steps to succeed. Black communities can promote
             and inform easier on Black mediums than on some of the more popular sources. I believe it is
             starting to become evident that when Blacks ban together for a cause and are well educated on
             the topic, we become very influential. The only way
             ...

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