, in the sporting brands retail market.
             The brands that JJB sell are mainly world wide popular brands such as Nike, and Reebok, and many more this guarantees that there will always be a demand for their products in the sports clothing categories.
             It seems that JJB Sports strategy is to concentrate on bigger stores,
             JJB's stores are increasingly of a superstore concept, which average 13,000 square feet of selling space and in which full product ranges can be better displayed.
             JJBs leisure division comprises 14 sites, which include three indoor soccer centres, 13 health clubs and superstores and one golf store and driving range.
             Three new health clubs and superstores were opened in the first half.
             A further four clubs/stores are planned for the second half and seven next year.
             Investors should see these sites more as leisure centres than health clubs.
             The fact that JJB is expanding quite rapidly in the leisure market is also another way of marketing the company's strength in the sports industry and marketing itself .
             The V2003 festival has arena sponsor
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