It is important that we concentrate on ways of keeping track of trends preferred by customers and also how organizations are impacted by positive and negative public relations. The idea behind PR is to reach mass audiences in a cost effective manner by borrowing the technology to keep track of changes taking place in consumer preferences. For instance a database is one of the most valuable assets of an organization; it identifies trends in customer needs and then determines where to focus the sales and promotion efforts on to meet those needs. What this does is creates a bond between the organization and its customers? Organizations can use the database to also target their audiences in times of special events. For instance a non-profit organization that I work for maintains a database of all its donors and their past contributions. This way during campaign time, we know who our major donors are that we need to target for larger contributions to the agency. Chrysler used its database to target its high profile clients prior to advertising and that sparked off extensive PR through word of mouth.
             Organizations are constantly looking at creating person to person relationships with their customers in this competitive world. By building this type of relationship you are building trust and loyalty from your customers who later work as spokespeople for the organization. The Pillsbury Bake-Off was one such example that looked at making changes that reflected the changes in people's lifestyles. They used a contest that attracted a lot of media and the public, and this event boosted sales for the organization. Besides helping promote new products in an organization it also help to maintain high visibility for older more mature products in the market. It is important to remind people about why the product is so important to them and this is usually done as a celebration that is something that Tide did by celebrated its brand that helped ...