What are the ethical issues Betty encounters with respect to organizational relationships and conflicts?
             The first ethical issue that Betty encountered with respect to organizational relationships and conflicts was that Great State Wheat Flakes account has been with their advertising agency for several years, and as a result, Betty has to be careful so as not to jeopardize the company's transactions with the Great State Wheat Flakes account.
             The second ethical issue facing Betty was that she was given the task to reposition the brand in the consumers' minds as the old positioning has become old and outdated and the consumers needed something fresh. However, the way in which she saw it as being ethical to advertise the Great Flakes brand as 'Great State Wheat Flakes will give a great start to your active day', the brand manager, Charlie, came up with an unethical advertisement, 'Great State Wheat Flakes can't be beat. No other wheat flake offers you more vitamins and minerals or less calories, as he said that Betty's advertisement would not work.
             The third ethical issue facing Betty was that she knew that all wheat flake cereals are parity products meaning that they have the same taste, texture, composition and nutritional value. Therefore, no wheat flake cereal could be proven to be healthier or better than the other.
             Fourthly, The advertisement that Charlie made suggested an 'implied superiority' claim as it was a commodity brand. This was to suggest to the market and the consumers that they, Great State Wheat Flakes, were not claiming to be superior to, but only as good as the other wheat flakes brands, while using advertisements that suggested or implied superiority for the Great State Wheat Flakes brand that would play on the consumers minds.
             Fifthly, the law in terms of the Federal Trade Commission, views puffery of a product, which is an exaggerated claim of the prod
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