isagrees or is not interested or even dislikes something, that person is said to have a negative attitude. Rokeach says that, unlike hundreds of thousands of beliefs, there are only thousands of attitudes that a person can have. There are fewer attitudes because attitudes are limited to feelings with either positive or negative responses. Many theorists and psychologists have studied attitudes because the purpose of their studies is to persuade and change a person's behavior. They assumed that by changing a person's attitude of something, they have
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