Its All About Advertising

             I picked two tobacco ads out of one of my magazines that were similar in ways and different in ways. The two ads were, Kodiak Wintergreen chew and Grizzly chew. These ads were quite basic compared to some of the cigarette ads that you see in magazines. The two ads are fairly simple. They really aren't too complex or even interesting. But as you will see that they are using two completely different ways to sell their products to us.
             The first ad that I found was the Grizzly ad. In this Grizzly ad, it says, "Two for the price of one." I think when they made this ad they are trying to tell us that their product is cheap but not cheap quality. Hopefully thinking that someone would see this and want to save some cash when buying chew. The ad had a picture of two "tins" of Grizzly and they are comparing it to a "tin" of Copenhagen. That symbolizes that Grizzly is as good if not better than Copenhagen, and that you can't beat their price. I am figuring that the price of a tin of Copenhagen is about $5.00, and the price for a tin of Grizzly has got to be somewhere around $2.00 to $2.50. On the bottom of the ad, it says, "It's that good," implying that they can run with the big boys and still be able to beat their prices without the sacrifice out taste.
             The second ad I found was for Kodiak chew. Now this ad is a difficult one to understand what they are trying to do. It's a picture of three guys standing at a bar making some sushi. And it says, "Sushi Bar, Kodiak style." I think that they are just trying to imply that you can have Kodiak anywhere, anytime, anyplace. Now Kodiak has been around for a long time now, and I think that they don't really have to try and sell their product that it just sells itself. The only thing is that it is pricey. Go into a gas station and buy a tin and it will run you about $5.00 just like Copenhagen. And I know for a fact that K...

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Its All About Advertising. (2000, January 01). In MegaEssays.com. Retrieved 13:57, September 02, 2026, from https://www.megaessays.com/viewpaper/17693.html