Ballard is recognized as the world leader in developing, manufacturing and marketing zero-emission proton exchange membrane (PEM) fuel cells for transportation and power generation applications. Ballard is also commercializing electric drives for fuel cell and other electric vehicles, power conversion products, and is a Tier 1 automotive supplier of friction materials for power train components (www.unep.or.kr).
             Ballard's focus is on further enhancing product performance, reducing costs, designing market-viable products, developing additional volume-manufacturing capabilities, and continuing to build customer and supplier relationships. Ballard works closely with strategic partners, development partners, and customers to transform its current technology leadership into market leadership in each target market. The landscape is changing quickly in the world of power generation. The increasing demand for reliable, high-quality power sources available 24 hours a day, 7 days a week and stringent emission restrictions coupled with energy security issues are a few of the huge challenges facing the industry today. Ballard sees this as an opportunity. Proven performance and strategic relationships will ensure that Ballard continues to lead the way in providing revolutionary power generation solutions to customers. Ballard is working with many of the world's leading auto manufacturers to develop the next generation of efficient and clean engines for the world's vehicles. These include transit buses, automobiles, and trucks using Ballard fuel cells, fuel cell engines, and electric drives to form complete fuel cell power trains. With extremely low, or zero emissions, Ballard fuel cell engines are ideally suited to the environmental performance demanded of the new generation of automotive power with the added advantage of being cleaner, quieter, and more efficient then the internal combustion engine. Ballard's focus on the transportation...