It is a general statement that the state of the Hungarian media is all confused. The public television remained public only in marks, and a lot of people question the priorities of the commercial televisions. Some people also think, that the laws of the game do not apply equally on each television company.
We might have thought, that with the appearance of commercial televisions we will have advanced television, even if it goes with difficulties, but now it is rather total chaos at the field of the media, however chaos and development don't preclude each other.
Technical develoment and technological changes have been made. RTL Klub has built it's headquarters, and TV2, by moving into the almost hundred years old premises of Hungarian film industry, to the Róna streer, has contributed to the fact that this place still plays an imoprtant part in Hungarian audiovisual culture. If I switch from one TV channel to an other I can not see very much difference between the appearance of foreign and Hungarian commercial televisions.
Concerning morning shows - where generally people talk around a table, they show us extrenal recordings, there are hardly any mounted reports – we may ask, where is the special appearance? The race between these morning shows is to win the attention of about the nine percent of the age groups above the age of four. This market is quite small, thus these shows can support themselves in a quite difficult way. Morning shows gain one or two percents of the audience ratings, while evening shows gain ten, twenty or thirty percent. From this amount of money morning shows can hardly create a more spectacular image.
But events of public life – except for the news – are suppressed to these morning shows, because the political weight of these programmes are bigger than their rating. The political elite, even if it doesn't watch these shows, receives th
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