to the board of directors of EuroCrown Communications to achieve a successful transition of name and logo:
             „h Change the name of Cleveland Indians to a name with historical or regional importance for the society.
             „h Create a contest where the fans can contribute to choose the new name.
             „h Market the name change as a positive step for Major League Baseball, and the Cleveland franchise.
             „h Conduct primary research with fans and managers of teams that have successfully changed name and mascot.
             ANALYSIS OF A POTENTIAL CHANGE OF NAME AND MASCOT FOR THE CLEVELAND INDIANS
             Baseball is America¡s pastime and the Cleveland Indian franchise is a significant part of that tradition. Cleveland¡s professional baseball history began in 1869, under the name Cleveland Forest Cities, which was their name when they joined the National Association in 1871. The Indians joined the American League in 1901 as the Cleveland Blues. Until Cleveland got its present name, in 1915, they had names such as the Bluebirds, Bronchos and Naps. The origins for the name 'Indians¡, however, have been debated for some time. One theory states that the name was influenced by the first Native Indian player in the professional baseball league, Louis Sockalexis, who played for the Indians from 1897 until 1899 (Indians History, 2004). Another popular theory is that the Indians name resulted from the trend of naming franchises based on Native American themes in the early 1900¡s. The sole undisputed fact is that the Cleveland Indians president, Mr. Charles Somers, invited the Cleveland baseball writers to make the selection, but the history does not tell us what their decision was based on (Indians History, 2004).
             From its roots to the present, Cleveland baseball has been well known for its great ballplayers and great moments. It is through the fortunes of the men that have played for the Indians, and the memories they have created, that the h...