Introduction
Kewl Cookies is an Australian company with 700 outlets, which operate in the main population centres of every state and territory. The objective of this report is to produce an outline plan of how information systems can improve the basic means of operation of the marketing and delivery side of the business. This can be achieved by using basic technology and strategies required to improve competitiveness.
Current system
SWOT ANALYSIS ¡V chapter 8
Kewl Cookies currently operate a manual system for delivery and marketing. However, this current system has disadvantages, which prevents Kewl Cookies from having an advantage over competitors.
The current system has Kewl Cookies operating on a sale-or-return basis. This is where the old stock is removed from the shelves when the delivery drivers replenish. Kewl Cookies truck drivers delivers goods to each shop twice a week on average. The shelf-life of these cookies are no longer then 7 days. After the 7 days the cookies are considered waste products and are disposed of, with no profit to the shopkeepers. Shopkeepers then receive an invoice within 14 days and they then have 28 days to pay for the goods purchased, whether they are considered waste or not.
The manual system currently being used by Kewl Cookies is appropriate for the business, as the system is ensuring high profits, which allows them to produce high-quality organic goods. But the reason for Kewl Cookies wishing to upgrade there current system is that there is a desire to save money and time and help the company to become more efficient. The main problems of the current system include:
„« Time consuming
„« Room for human error
„« Harder to see trend patterns thus harder to plan strategically for the business
„« Security
Assuming that Kewl Cookies are using a cashier (a form of a transaction processing system (TPS)) for there sales transact...