Introduction:
Optivus was formed in 1993 by the principal engineering team who designed Loma Linda's Proton Center. Optivus has since designed and implemented numerous enhancements, which have increased the variety of treatment sites and the number of patients that can be treated daily. Otivus Technology is an ISO Certified organization that designs, manufactures, and markets hospital-based proton beam therapy systems used in the treatment of cancer and other diseases. When Loma Linda University Medical Center (LLUMC) built the world's first hospital-based Proton Treatment Center they assembled an in-house team of highly skilled engineers to lead and manage the complete integration of all the highly specialized technologies. The project was successful and fully commissioned in 1993. The same year, the LLUMC engineering team spun-off and formed Optivus. (Optivus, 2004). Currently the company is facing problems in selling their facility. This report studies the reasons for the failure and recommends how to address the issue to maintain a steady growth in the future.
Macro environmental analysis.
The healthcare industry consist of companies that develop, manufacture, market, or distribute health-related products or provide health care services, such as hospitals, nursing homes, HMOs, medical product suppliers, medical equipment and medical device makers, and medical laboratories. Healthcare industry consists of 2 main sub categories. They are healthcare products and healthcare services. (Hoovers, 2004).
Health Care Products constitute companies involved in:
• Medical Devices
• Medical Equipment & Supplies
• Medical Products Distribution
Health Care Services constitute companies involved in:
• Health Care Plans
• Home Health Care
• Hospitals
• Long-Term Care Facilities
• Medical Laboratories & Research
• Medical Practice Management & Services
• Prescri...