ry technology and innovation is very important at the production level and service level. New products with better and effective results are important in gaining market share. (J.D,Waldman, 2002). The rapid pace of technology change and innovation has helped the industry attain high standards.
             The product characteristics of this industry are that the commodity is freely interchangeable with another to satisfying an obligation. (J.D,Waldman, 2002). It is very important to differentiate ones product or service to gain advantage.
             Scales of economies is very large in this industry. Pharmaceutical companies manage to keep the price low based on t
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